Your Input: A Slogan for Connexus

Thanks for your input on our logo last week.  A final decision will be announced shortly (we bought more time with our production people).

Not only do we need a logo, we’d like a slogan. 

A slogan is a way of identifying a church, product, or company in a few, simple words.  it should convey a message that makes people want to know more — to join in, to investigate, even change their mind about church.  After all, most people believe in God, they just don’t think church can help them.

A slogan stands for something.  Think of Nike.  You know their slogan.  Home Depot.  Chances are you know theirs, too. 

Primarily, we want a slogan to convey a message to your friends (not to us, who are already part of the community). So think of it in terms of a billboard, a flyer in your home, a tag line on a website, even the final words of a radio ad.  That’s how a slogan gets communicated.  And think about whether it is a phrase you would use to tell your friends about the church.

So, are you ready?

Our team wrote up a bunch of slogans and narrowed it down to three we like.  This week, we’d like you to review them, comment on them, and maybe even suggest your own.  We’ll review all the posts and then, at the end, make the best decision we can (this is not a "vote", we just thought you’d have some awesome insights.) 

So, here are our three, in no particular order:

    Connexus Community Church.  Designed with you in mind.

    Connexus Community Church.  Designed with real life in mind.

    Connexus Community Church.  Real life.  Real Simple.

By the way, we have googled our three candidates and realize they are
all in use in one form or another (what isn’t these days?), but as far as we know not widely or currently by
any large companies or churches.

That’s it.  Get your creative juices flowing, and post back!

Carey Nieuwhof

P.S.  Get the word out to your friends this week about the launch meetings at the Galaxy Theaters in Barrie this Saturday, October 20th at 10:00 a.m. and in Orillia on Saturday, October 27th at 10:00 a.m.  Make sure you’re there.

STAY CONNECTED BY SUBSCRIBING TO OUR BLOG.

31 Comments

  1. ACE says, October 15, 2007 at 5:23 pm

    Carey
    How about CONNEXUS COMMUNITY CHURCH – COMFORT BEYOND THE CHAIR!
    It would only work if you kept the orange chair as part of the logo! ( I think we had one of those chairs in our rec room when I was young )LOL
    Maybe CONNEXUS COMMUNITY CHURCH – REAL TIME CONNECTIONS!
    I liked the last one on your list ( Real Life, Real simple )but I may be tempted to shorten it further and say simply CONNEXUS COMMUNITY CHURCH- LIFE REAL SIMPLE. Keep in mind that a succesful slogan ( like Nike ) was easy to remember and defined in its simplicity. "Just do it" has really nothing to do with sneakers and clothes, it has more to do with attitude and connection with the target market. If you consider the unchurched, think about how they define their life. It is measured generally in hours in the day and how they spend those hours. Asking an unchurched person to give up precious hours of their day in their quest for whatever it is they seek is a true test of a slogan. Think about connection.
    If you have time read the book called "Made To Stick" by Dan Heath. This book actually spells out the determining and successful factors in creating an identity. (available at Chapters in Barrie ) I highly recommend it.
    ACE

  2. Jeff P says, October 15, 2007 at 7:32 pm

    I like them all but thought of a few more.

    Connexus Community Church. It's about You.

    Connexus Community Church. Real Life, Real People.

    Connexus Community Church. Built for You.

  3. Louise Kervin says, October 15, 2007 at 9:21 pm

    Oh Wow! You saved the best till last. #3 that's the one. It's short, to the point, and easy to remember. It just jumped out at me. Real Life (now that's life in Christ!), Real Simple (that's how Carey strives to teach the message of Jesus). I know it's not a vote, BUT I VOTE FOR #3.

  4. Dave says, October 15, 2007 at 10:27 pm

    Your home away from home
    or You'll feel at home with us, or here.

    Someone at our small group mentioned when they walked in the door of the church for the first time it felt like home.This is how we also felt.

    Family or fittting in.
    Feeling comfortable.

    You won't feel out of place in this space. (sorry that was a bad one)

  5. Ian says, October 16, 2007 at 12:03 am

    "Connexus Community Church-Welcome to Real Life." My 2 cents.

  6. Shelley Murphy says, October 16, 2007 at 6:52 am

    Connexus Community Church. Live, Love, Laugh

  7. K Hopkins says, October 16, 2007 at 7:49 am

    I like the suggestions posted here by ACE, I also thought of:

    God 101

    Beginners Welcome

    You're Invited

  8. Tim L. Walker says, October 16, 2007 at 10:34 am

    Oh, I like that third one, K Hopkins: "You're Invited." Simple, yet it expresses what Connexus is about to both a newcomer, and to a follower of Christ.

  9. Stephanie says, October 16, 2007 at 11:23 am

    If it's only between the three you posted I would say:

    Connexus Community Church. Real life. Real Simple.

    But to make it more complicated…

    Connexus Community Church. Get Connected

    Connexus Community Church. Come get Connected

    Connexus Community Church. Plug in

    Maybe a little too trendy 😉

    I also like ACE's suggestion

    CONNEXUS COMMUNITY CHURCH- LIFE REAL SIMPLE.

    You are bang on with the purpose of a slogan ACE. We just went through this process with my company and looked to a slogan that could tell more about what we do as an organization.

  10. Carey Nieuwhof says, October 16, 2007 at 11:50 am

    I've been getting a few suggestions by email on on facebook…here's one I wanted to pass along:

    Real Life made simple. Neat variation.

  11. Stephanie says, October 16, 2007 at 1:10 pm

    "Real Life made simple"

    I like this one as well 🙂

  12. Len says, October 16, 2007 at 1:53 pm

    Here's my invention:
    Some things in life, like gravity and vacuums, were meant to suck. Church shouldn't.

  13. Carey Nieuwhof says, October 16, 2007 at 3:16 pm

    Len…I think we should give you an award for that one. Thanks.

    Hey guys…three more days to post comments on this issue…so keep em coming. There are some great ideas so far!

  14. Juanita Koole says, October 16, 2007 at 6:37 pm

    My suggestion for a slogan is

    Connexus Community Church "Make Life Matter"

    Of course, this comes to mind as I think of Carey's radio sermon series "Life Matters'.
    It's great to see so many terrific suggestions.

  15. laurie lamb says, October 16, 2007 at 8:44 pm

    my suggestion based on what I would tell someone that I was hoping to invite – Real life. Your life that matters to God.

  16. E Hopkins, 8yrs says, October 17, 2007 at 8:08 am

    Exiting and fun!
    Happy and kind.
    Nice people everywhere.

  17. ACE says, October 17, 2007 at 8:51 am

    How about knowign that life with God has no limits!

    CONNEXUS COMMUNITY CHURCH – LIFE UNLIMITED

    CONNEXUS COMMUNITY CHURCH – LOVE UNLIMITED

    I also though the 'MAKE LIFE MATTER' was good. You could shorten it even more and say

    CONNEXUS COMMUNITY CHURCH – LIFE MATTERS

    ACE

  18. Shawna Lester says, October 17, 2007 at 11:18 am

    Not sure about a slogan that assumes being a Christ follower simple. Choosing Christ is simple but following Him is not! Life isn't that easy even when Christ is Lord of your life. I love the slogans that speak more about the purpose of the church and the community environment . After all isn't that what people want. They really want to know that they can come just as they are.

  19. Rich Birch says, October 17, 2007 at 12:46 pm

    I agree Shawna. I like the "real life" strain because of that. One of the things we want our church to do is to connect with where people are at – not ask them to come where we want them to be.

    Rich

  20. John Welles says, October 17, 2007 at 1:10 pm

    Connexus Community Church – Dude, we're like, most triumphant… (rock on symbol)

  21. Joseph Bull says, October 17, 2007 at 7:58 pm

    Connexus Community Church – Real God, Real Help

    Based on Heb 11:6 and Psalm 46:1

    Inviting people to consider the reality that God exists and is the only real source of help. We are there to assist them in their life situations.

  22. Joseph Bull says, October 18, 2007 at 8:23 am

    Moving from our comfort zones takes courage, vision and faith.

    When I first started out in ministry I sought to move our congregation from the venerated KJV to the more readable NIV which had just been completed. There was some compromise to get it done. Some were pleased others resisted. One of my elders did not like the idea much but allowed me limited use at first. One Christmas he gave his wife some money to use as she pleased. She bought him an NIV!

    I also sought to introduce music other than that found in our hymnals. One time we had a team visit the church and set up their sound system, first ever seen in our building. One dear saint upon entering the auditorium asked me, "Are we going to need seat belts this morning?"

    Change is never easy but is smoother when there is purpose behind it.

    I have been reading Andy Stanley's book which Matthew gave me, "Communicating for a Change". He suggests that any message needs to have a main point (I always use the maxim – Narrow the focus and clarify the intent – when preparing a message). It struck me as I was reading that this also applies to ministry in general. "What's the main point" If this is determined everything else will work around it and fit together to achieve the desired result.

    The question I have been asking myself for the past few years and seeking to define in a clarified intent is this – What is the main point? What does God really want from us, or what is God's intent? What is the bottom line? Micah asked this (Micah 6:8) and many in Jesus' day asked it in one form or another(John 3:1, 6:28, Lk 18:18). Enoch seemed to have found it and it served him well for his 300 year walk with God.

    We Christians seem it have an innate ability to complicate what God intended to be simple.

    The total restructuring of the Trinity congregation took courage. But it also needs a clarified intent. Why are we doing this? What is God wanting of us?

    If this is answered the slogan you seek will surface. In fact as Andy suggested, everything else we do will fall into place to achieve this main point: all messages, all programs, all activities, all prayers, everything.

    Clarify God's intent and we will have it all fall into place. All to His glory.

    Coram Deo, Joseph Bull.

  23. lamb says, October 18, 2007 at 1:18 pm

    connexus community church
    "let's connect!"
    – love the orange chair :):)
    [what is wrong with what you already are using!!]

    connexus community church "let's connect"

    Connexus Community Church
    Connecting People
    to Each Other
    Our Families,
    Our Communities, [since we will be multi]
    Our World [missional]
    and to
    Our God

    it's all about relationsihip

    isolation is the great fear in every culture
    let's connect
    the disconnectedness of life theatens everyone
    let's connect!
    seperation between God and man is why Jesus came
    let's connect!

    …personally 'real life' for most people OUT THERE sucks! … [thus all the adiction/excapism]
    not the best connotation…
    and face it we want it to be "simple"
    but we know life is very complex…accepting jesus does not simplifiy ones life but does give one a
    companion with whom to journey through the complexities…
    in a broken world….where we all live and where it is the broken relationships that most wound and wear us down…it is a solid connection that we can count on that we are looking for!
    so
    " Let's Connect! "

    thanks guys 🙂

  24. lamb says, October 18, 2007 at 1:32 pm

    one comment on logo
    if it's about relationship{?}
    and about connecting !!
    then the logo could be three
    interconnected 'c's
    back to back
    point to point [like a clover]
    just a thought!!

  25. John Welles says, October 18, 2007 at 2:34 pm

    Have we explored the possibility that a slogan is not entirely necessary?

    If so, where will this slogan be used? On the website home page? A billboard? T-shirts? Tatooed across the forehead of Carey?

    If there is no slogan, the mystery of concealment could create intrigue. I also have a terrible fear that in trying to come up with something true and thought provoking it may come across as completely pretentious and ostentatious.

    But many fears are irrational. Perhaps this is one of those.

  26. Bill Laxton says, October 18, 2007 at 9:09 pm

    Just wanted to submit this slogan suggestion:

    Connexus Community Church – Pursuing the love that connects us all.

    Cheers,

    Bill

  27. Joseph Bull says, October 19, 2007 at 8:50 am

    So many good thoughts. Are we done yet? If not here are a couple of more.

    Connexus Community Church: Life as it was ment to be.

    Connexus Community Church: Connecting to Real Life.

  28. ACE says, October 19, 2007 at 9:28 am

    A story:
    I had been thinking about this slogan thing and the many responses that had been received. I think alot (but not all) of the responses were sort of influenced by the intitial ideas out forth in Carey's initial blog.
    I began to apply some principals put for by Dan Heath for "making things stick" and generating interest by saying a few words about something. Then I went out and drove around the town that I live in and pretended that I was not a church goer and, in fact, pretended that I was out just looking at stores, churches, businesses, community groups, etc trying to identify what it is that makes people WANT to find out what is going on! Then it happened, I believe God sent me this;

    CONNEXUS COOMUNITY CHURCH – IMAGINE YOUR LIFE REALIZED

    It was so profound that I thought I would pass it along.
    Blessings
    Ace

  29. Joseph Bull says, October 19, 2007 at 12:14 pm

    I think the last suggestion of ACE has real potential. It brings in many ellements of previous suggestions. It gets people to thinking about their life and what it could yet be. Jesus said he came to bring us life and that abundantly. So it also fits with God's intent for us. Good one I think.

  30. John Welles says, October 19, 2007 at 3:10 pm

    I think that is one of the best suggestions yet. I really like it. I love everything behind it. It alludes to a journey of imagination and impetuses that are universally desired.

    However, I find the fear I described earlier creeping up on me again. I still feel that most of the suggestions would come across like this: “Connexus Community Church – Your Life Will Be Perfect With Us, (and only us) Thus We Have All The Answers You Need (plus, we’re cool and trendy)”.

    Connexus, like many churches, has the desire to be as authentic and unmistakable as possible. Also like most other churches, it desires a name and slogans that express that and still separate itself from everyone else – to eventually attract more people and save more souls. I applaud that and wish them the best, along with the new Trinity and anyone else with that same goal.

    It seems that so many church slogans claim humility. Humility is something to journey towards, but it can never be fully attained. The second you say you are humble, you are proud. You can claim to be proud but you can not claim to be humble. (Ace, I’m not jabbing at you or at your slogan, it could be the most humble and relevant of the current suggestions)

    People don’t want to hear that a particular organization has all the answers (or even allude to having life more figured out than others) because they instantly know it’s not true. You can smell it a mile away. Churches need to show others they are just like everyone else: spiritually uncoordinated and struggling people who most certainly are not even close to having all of the answers. Yet the most common thing I hear for why people dislike Christians is, “They think they’re better than everyone else.”

    So, to throw in my two cents, I really like one of the suggestions by K. Hopkins above, “Connexus Community Church – You’re Invited.” It’s simple (maybe too simple), easy to read, easy to say, and it is not making any sort of underlying statement.

    More suggestions before time is up!

  31. Louise says, October 29, 2007 at 9:27 am

    Thought of this in the middle of the night, last night:

    Connexus Community Church – Connecting with our Maker…."outside the box".

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