See The Final Candidates for Logos

Our team has been working hard over the last month looking at different logo options for Connexus. The range has been narrowed from dozens to two strong contenders. As I mentioned in an earlier post, our current beloved orange chair is temporary. 

So, below are the two candidates. Got an opinion?  Like one better than the other?  Still in love with the orange chair?  Let us know what you're thinking by filling out this short survey.  We'll put your comments into the hopper as we make the final decision by end of day tomorrow (Wednesday the 11th).  (We're working on a tight deadline to meet a December launch, so thanks for understanding the narrow window. Still, we wanted to hear from you before we had to make the call. So, fire away.)




Want to fill out the survey? 
Before you do, know that if you click on either logo, they should expand into a much bigger mock up in a separate window (if your browser enables that). By the way, the orange colour variation in the logos will be standardized in the final version, so don't worry about the colour variation in the orange in the different logos.  Once you've had a good look, click here to do the survey.

Some FAQs.
Q.  What are we trying accomplish with the logo?
A. We are trying to do two things: create a brand identity that would be attractive to people who don't go to church.  And secondly, we want an identity that is distinct enough to stand out from the crowd.  We want people to be able to determine after seeing the logo for a few seconds that it's a church, and yet at first glance not clue into it as necessarily being a church.  By being different, we hope to draw in your friends who to this point just haven't been drawn into church or to Jesus.

Q.  Why Orange?
A. Orange will be the main colour for Connexus. Orange is fresh, vibrant and different (it makes you look twice). Plus, in an effort to really reach out to families in our community, Connexus will be an Orange church.  Orange is formed when two colours –red, representing the family's heart and yellow, which stands for the light of Christ in the church — are combined to produce a more powerful colour than either does on their own.  Orange family ministry synchronizes the efforts of church leaders and parents around a master plan to instill faith and character in the lives of their children.  For more on Orange ministry, go to

Q. What do the three boxes represent in the second logo?
A.  I have no idea.  We just thought they were sweet.  Feel free to make up your own answer.

Thanks for sharing in this with us!

Carey Nieuwhof
Lead Pastor
Connexus Community Church



  1. Tim L. Walker says, October 9, 2007 at 1:25 am

    Well, since I'm still up, I'll throw in my $.02. I like the "X" logo, though I would like to see the "X" logo with the current font (I'm getting used to that already). As for the 3 random blocks, if we go with that logo, I think it would be appropriate to come up with some meaning for them… 😉

  2. Designer of says, October 9, 2007 at 10:16 am

    Just so everyone is aware, there was thought put behind the boxes in the logo with the boxes. The boxes, to me, represent a couple of things. First, our "three step" church model of Foyer, Living Room, and Kitchen. Second, our three vital relationships: intimacy with God, community with believers, influence with outsiders.

    All that said, of course as Carey said you're welcome to come up with your own thoughts!

  3. Daphne Stock says, October 9, 2007 at 11:37 am

    The large X in the second choice says to me we are about a large unknown. I hate to see it in Xmas…who remembers who X is, these days?

    The blocks location, at the end, is good, but I'd like it to symbolize something. The Trinity? In which case a triangle may be better, as in, if I can make it line up,X
    X X each X in my diagram representing one of the blocks. As for adding colour, I don't know. Three orange blocks with a small space between? I'll leave the hard part to you!

    By the way, isn't Connex the name of a telephone company, or some such? And if so, doesn't Connexus sound like the US branch of it?

  4. Carey Nieuwhof says, October 9, 2007 at 12:03 pm

    Keep the comments coming. First of all, designer, thanks! I think I did hear that, I just didn't remember. It's part of our journey..others might say Father Son and Holy Spirit. So thanks.

    Second, X has historically stood as a symbol for Christ. In Greek, the first letter for the word "Christ" looks like an X, so Christians have always used an X to represent Jesus. For us, it kind of puts Christ at the centre.

  5. Glenn Wagner says, October 9, 2007 at 12:51 pm

    Are we using black & orange (NDP colours) for a reason? Were other colour combos looked at?
    (the current temp logo is black/orange too).
    Anyway, second logo our choice if narrowed down to these two.

    Glenn & Kristy

  6. Christine Lucas says, October 9, 2007 at 1:13 pm

    I like the logo with the blocks, it reminds me of the steps we take in life.
    I agree with Daphne, I don't think many people acknowledge that X is a symbol for Christ. Yes, the X puts Christ at the centre of Connexus, but I'm not sure that the community knows what the X stands for to use it in that way.
    Thanks for letting us have a say in the Logo!

  7. David says, October 9, 2007 at 1:58 pm

    Both logos are good and each meets some of the objectives.
    The X logo –
    – does allows a few seconds before you realise it is a church
    – however, it seems static with spread out letters (isn't an entity which one needs for a logo) and not inclusive or inviting
    – also, the thin letters don't indicate any sense of energy, vibrancy etc but rather a staid, even dull, image.

    The 'block'logo –
    – is dynamic and inclusive (the wrap around C)
    – gives an active, energetic impression with an intriguing symbol on the right – the Block, which could represent many things but seems to invite one to come see and find out what it is.

  8. Stephanie says, October 9, 2007 at 2:52 pm

    I really like the second logo. I love that you have chosen to stay fairly clean with the logos – they are too busy. The look is modern and I believe would appeal to the people that need it most…

    I would say the logo is not very "churchy" and to me that makes it perfect! We want people to understand they are not coming to your typical Sunday service.

    The colour is bright, fun, warm and inviting. It also happens to be my favorite colour so I do have a slight bias 😉 I would like to see the text in brown and like the font chosen for logo 1 but prefer logo 2 for design.

    I agree that if we use the blocks they need to have a meaning behind them-maybe a more general meaning that speaks to the church's future…

  9. Carey Nieuwhof says, October 9, 2007 at 3:29 pm

    Thanks for the input! Glenn and Kristy, the orange issue has come up a few times, and no, we are not receiving NDP kickbacks. 🙂 I hope I made it clear in my blog post why we are going with Orange. I guess the Trinity logo could be accused of being conservative, and I'm sure if we chose a red logo, we might hear from Liberal supporters and detractors. Maybe we should go with white on a white background. Then we'd hear from people in the Arctic….

    Keep the comments coming.

  10. josie says, October 9, 2007 at 10:41 pm

    Good comments about the logos! I have to say the colors have grown on me! They are bright and catch the eye! I like the logo with the boxes at the end. It seems much more compact and not as distracting as the one with the big "X". I get quite annoyed when people take Christ out of Christmas and replace it with a big "X". I think people will know Christ is the center of our church once they come and experience it for themselves. We just need to get them to come out to check it out first. I think the top logo looks more modern and inviting for people who don't usually go to church. Yet the blocks could show some connection like the church connecting with believers to win the lost, or something like that. The orange block could symbolize the new believer and the church plus other believers could be the other two blocks. When they come together you get an orange block or a new believer. Just a thought! Good luck in your decision!

  11. Jeff Postma says, October 9, 2007 at 10:49 pm

    I'm voting for the chair. The chair is what you'd find in anyone of the three environments. Maybe even in the basement where the kids hang out or the garage under some stuff we meant to put away. The chair is just too cool to leave out. Does anybody know where I can buy one???

  12. Janet says, October 10, 2007 at 12:43 am

    What about combining the two logos? I like the X in the second one but I also like the way the C in Connexus in the first one wraps around. You could even keep the blocks at the end but make sure everyone knows there meaning.

  13. Marja Nieuwhof says, October 10, 2007 at 7:30 am

    First glance, I picked the second … thinking it over… I voted for the first … liked the look and the three blocks … reminder to me…connexus community church (sent out by) the father, son and holy spirit.

  14. Glenn Wagner says, October 10, 2007 at 8:25 am

    Heard from Bob Rae today and he's thrilled with either logo. He wondered about using the "X" logo with two chairs.
    He's hoping he and Howard will be at the Orillia meeting on the 27th. Yahoooooo!!

    Glenn & Kristy

  15. Shawna Lester says, October 10, 2007 at 10:40 am

    I like the block logo if the letters were a tad thicker but don't like the colour black with the orange in either mock up. I would choose either a blue or brown (it's the new black anyways!!)or for us girls go pink and orange!! I think everyone (churched and unchurched)first associates black and orange with halloween just as much as we associate red and green with Christmas and therefore I would stay away from that for fear of being misinterpreted by the unsaved. If any unsaved at first glance saw the sandwich board on the side of the road (this is an assumption made by me that we would somehow advertise our existance at the galaxy) I would not want them to even question that we may be a coven or cult based on using black and orange.

  16. mike and shirley hiscock says, October 10, 2007 at 8:34 pm

    Looking at both, in some ways we prefer the second logo. However, we are also concerned about the 'X'. Generally we don't see an 'X' having a positive connotation.

    How about if we gave the 'X' a bit of a slant and moved the intersection point a little higher and shorten the 'horizontalish' bar to make a stylized cross (sorry I cannot show you what we mean). After all, we are ALL connexus through the cross of Jesus!


    shirley and mike h

  17. Jeffrey MacCormack says, October 11, 2007 at 12:13 am

    I like both of the logos. But I am sorry to hear about the chair. It has really grown on me.

    Is it just me, or does anyone else think that it looks like it is smiling?


  18. John Welles says, October 14, 2007 at 8:17 pm

    Yes! Brown is the new black. And I agree with others when they say that orange and black maybe are not the best choice. It reminds me of halloween and communism (just find where orange/red fall on the political spectrum).

    Why don't we just use North Point's logo? (sarcasm)

  19. Tim L. Walker says, October 15, 2007 at 12:25 am

    I think the black and orange concerns are probably inflated because of the time of year and current events. In February, no one will associate black, white and orange with Halloween anymore than with the NDP… 😉 That being said, a dark brown or a navy blue instead of black might be nice (though it may also become dated, as both color combo's are somewhat trendy).

  20. Carey Nieuwhof says, October 15, 2007 at 8:40 am

    Just to quash the Hallowe'en thing once and for all, the colours will be brown and orange, not black and orange.

    Of course, if brown is the new black, then… Never mind.

    Brown. Brown. Brown. Weren't Jesus' sandals brown or something? It's got to have theological significance somehow.

  21. laurie lamb says, October 16, 2007 at 9:06 pm

    I think a logo has to be current but not so trendy it will date itself or appear too much "of the moment" when we're talking eternal things. I find black negative and harsh. Dark charcoal would be more sophisticated. The X also seems somewhat negative, like voting for a political party so I would choose the three squares. these squares over time can stand for many different things – today, tomorrow,forever?

  22. John Welles says, October 17, 2007 at 1:04 pm

    I found this site and thought it may be of interest. A quick read about the colours 'brown' and 'orange' may cause one to ponder and be somewhat perplexed as to why these colours are being considered for the Connexus logo.

    Also, I wouldn't be too worried about a logo being 'dated'. North Point changes their logo all the time. So there we have it. The usual method of looking south for answers has saved us once again!

  23. Pam McArthur says, November 11, 2009 at 9:30 am

    Came onto the site to look for pastor Carey’s email… but had to get into the post on the logo. I think if you went with the boxes, the top one could be red, the one below it orange and the one to the left of it yellow, representing the two influences (church and home) that combine to make the stronger more vibrant color orange 🙂

    Just my 2 cents, enjoy the sunshine today everyone…

    ps… Pastor Carey, wondering if you can email me, I have a question about orange, reggie joiner and the blown away children’s ministry conference in 2011. Thanks Pam McArthur

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